Pre-Workout with full transparency.
Photography
The first step in creating visual content for LEVELS was multiple photoshoots. We aimed for timeless fitness lifestyle imagery that subtly featured the product. My task also included capturing evergreen content that could be used year-round, regardless of season or promotion.
Product Video
LEVELS' flagship product, the Happy Hour Collection, featured 3 pre-workout flavors inspired by classic happy hour drinks, offering a boost in energy and muscle pump. Neil, the owner, wanted videos that broke down each ingredient so users knew exactly what they were getting in every serving.
Social Media Content Creation
As the most visible brand asset, I focused on telling LEVELS' story through social media. Instead of a direct sales pitch, I took an organic approach, making the brand feel real and approachable while maintaining a minimalist creative style.
